In simple words, Digital Marketing is the promotion of product, brand or service through different mode of electronic media. Digital marketing can also be said as online marketing, internet marketing or web marketing.
Digital Marketing has been around for quite some time but it hasn’t been very well defined. Many of us think that digital marketing includes banner advertising, search engine optimization, and pay per click still the definition doesn’t set proper, because digital marketing include e-mail, voice broad cast, fax broadcast, blogging, podcast, video streams, wireless text messaging and instant messaging.
Yes digital marketing has a very wide scope in the field of marketing.
What is not included in digital marketing.
Digital marketing does not include traditional modes of marketing such as print, T.V, radio, billboards.
Why Digital Marketing ?
In digital marketing , a reporting and analytics engine can be layered within a campaign to allow the brand, service or an organisation to monitoer in real time how a campaaigm is performing, such as what is being viewed, how often, how long, as well other actions such as response rates and purchases made.
v The use of digital marketing in the digital era not only allows brands to market their products and services but also offers online customer support 24×7 services to make the customer fully supported and valued.
v The use of socila media in digital marketing interaction allows brands to receive feed back from their customers and also determine what media plateforms work well for them.
v Digital marketing provides increased advantage for brands, services and business. It is very easy and common to post feedback through social media and other forms for customers about their experince for service or brand.
Interestingly and surprisingly many of rupees spent on traditional marketing are being diverted toward the digital marketing by many brands and services.
Digital Marketing – SEO
SEO stands for search engine optimization. It is the process of getting traffic from the free, the organic, editorial, or natural search results from search engines. Activity that improves the ranking of the webdite and it’s quality control is called the SEO.
SEO targets different kinds of searches such as image search, video search, local search and news search. Sound SEO strategy positions website properly to be found at point and in any process.
Search engine crawlers
The leading search engines, such as Google, Bing and yahoo, use crawlers to find the pages for their algorithimic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
Search engine crawlers look at different factors when they crawl at the site. Not every page is indexed by search engines. Distance of pages from the root directory of the site may also be a factor in whether or not pages get crawled.
Points to be note:-
You should be careful to keep the following points in mind to ensure that you brand is well positioned on search engines –
v Search engines want to do their jobs in all best possible way by reffering users to website and content that is the most relevant to the what the user is looking for. It is determind by the site content, how many times your site loads, how often your site is linked to other credible online resources and users experience including design navigation and bounce rate.
v The items not wanted by search engines are such as keywords stuffing buying links and poor users experiences like too many ads and high bounce rates.
v Domain naming is importnt to your over all branding. As a best pratice, use sub directory root domian ( Example .com/events ) versus sub domains ( events . example.com ). And also other best practice to domain names are to use consistent domain and keywords in URL.
v Optimize for different types of results. In addition to optimizing for desktop experience, focus on mobile, and tablet optimization along with other media.
v Content on the site should have title tags and meta description, although meta tags are not as important as in the past were used to be. If used must be formatted correctly.