Scope of Digital Marketing in India 2023

Digital marketing has been one of the most crucial consequences of incessant technological growth all over the world. At one hand, where it holds the reputation of an in-demand profession, on the other hand, it has empowered aspirants to lead a life with much freedom. Scope of Digital Marketing in India is huge and right now its a $1.9 Billion industry.

Traditional marketing in India has hit its saturation point.

It’s unfortunate for well-established businesses who don’t want to shift their businesses online, and a great blessing for the ones who want to be the early adopters of the growing digital marketing trend.

Well, whatever they said about the ‘Early Bird’ is absolutely right.

Since more and more businesses are looking to make an online shift, we have witnessed a spike in demand for digital marketing professionals all over India.

Digital marketing has not just created great opportunities to build a stable career; it has also helped brands take their businesses to a whole new level! scope of digital marketing in India has grown immensely in the past 5 years.

Therefore, it is just the right time to understand what is required to get into the Indian digital marketing ecosystem.

We have created a perfect guide for you that covers the scope of digital marketing in India and glean crucial insights into the online trend.

So, let’s cut to the chase and take a deep dive into the content!

What is Digital Marketing?

Digital Marketing is the marketing combination of electronic devices and the Internet.

With the help of various digital channels like search engines, social media, email, and third-party websites businesses can leverage the online reach to build awareness and connect with prospective customers all over the world.

It involves creating marketing strategies that are designed to connect with customers that spend most of their time online.

Online marketing strategies are drafted to help businesses achieve their overarching goals. The marketing strategies can be free and sometimes can be paid as well.

What is the Scope of Digital Marketing in India?

Did you know that Digital Marketing has surfaced as the most sought-after career field in India?

Well, if you don’t believe us, take a look at these statistics –

  • 68% of Indian brands effectively use digital marketing to advertise their products and services.
  • 42% of Indian brands commit to using social media marketing as their first marketing priority.
  • 33% of Indian brands now digitize over 40% of their marketing budget.
  • 40% of Indian brands run digital marketing campaigns primarily for lead generation.

Do you realize the opportunity now?

Well, the demand for digital marketing is increasing as India undergoes a highly impactful digital revolution.

Today, the number of Internet users in India is around 500 million and the number will grow to 700 million Internet users by 2020.

This massive expansion of the market is what all businesses are paying close attention. To make the most of it, these businesses require digital marketing professionals who can take their business to the open market successfully.

Not just that, the Government of India is backing up with ‘Digital India’ initiative that aims at transforming all public services using information technology. Another government initiative is the E-Marketplace that is set to create awareness about eCommerce and marketing.

The scope of digital marketing in India is massive and we highly recommend you to show keen a interest in learning various digital marketing skills.

Now that we know how solid the market is for making a career in digital marketing, let’s discuss the advantages of doing the same.

Why should you choose a Digital Marketing career in India?

Digital Skills Gap

It’s true that the demand for digital marketing professionals is more than the supply.

We highly recommend you to take advantage of the situation and get into digital marketing.

We have seen a growing demand for digital marketing professionals when it comes to the middle-income bracket.

To be able to qualify for digital marketing jobs in India, one can do digital marketing courses that are available online or enroll for digital marketing training class courses.

Another great way to make a career in the field of digital marketing is by applying for internships at digital marketing agencies and learning how the market works.

Both of the methods are great and one should make a choice according to his preference.


There’s hardly any other career path which allows you to be versatile.

Digital marketing is a career where if you have specialization in one field, you can always make a switch to another one by learning the right skills involved.

You will have enough opportunities to specialize in many skills and have a broader outlook at your job.

Digital marketing requires a professional to be good at different skills.

Therefore, if you love to have versatility added to your resume, you can choose digital marketing as a viable career path.

Evolving Industry

Digital marketing is an industry that is evolving as we speak.

With technology advancements like Artificial Intelligence, Machine Learning, Voice, Chatbots, and more, digital marketing keeps on creating new challenges for marketers.

There will always be something new to learn and execute on a daily basis which eventually makes work interesting.

Not just that, you will be working alongside people who have multiple sets of skills.

As you go on working in the field, you will be bound to meet many specialists.

It’s great fun to have people coming from different walks of life and having different skills, creating digital marketing strategies together.

Exceptional Earning

Digital marketing is a field which is in great demand.

What does that mean for you?

Well, first as we already mentioned, it opens many doors for you as employment opportunity in the field is immense.

Secondly, since the demand of professionals in the field is high, you can negotiate remuneration regardless of you being a freelancer or in-house employee.

So, as long as you show your authority over a set of skill, you stand a good chance to earn a great amount and grow higher and higher in the field.


There are plenty of opportunities to give your creative soul some space to show its talent.

When it comes to digital marketing, there is a lot of writing involved.

Not just that, you will be involved in many design and production-related projects.

Not just that, there will be a lot of room for creativity every day as you try to figure out different online marketing strategies for different products and services.

There will be a lot of problem-solving involved when you work as a digital marketer.

What are the different Digital Marketing Roles and salaries?

When it comes to Digital Marketing, there are many roles that act together to create a solid marketing strategy.

Here we will give you a brief idea about the roles so that the transition remains smooth.

Email Marketing

This involves sending emails to prospects with the intent of engaging with the

customer and promoting a product or service.

Search Engine Optimization (SEO)

SEO is the process of optimizing all on-site and off-site variables of a website to make it rank higher on a given search engine.


Copywriters are responsible to create copies that are exclusively used for advertising purposes. In addition to ghostwriting, the copywriter is well-versed with creating audiovisual and broadcast copy, PR copy, email content, online ads, and more.

Content Writing

Content writing involves creating content aimed at nurturing the followers and making them share the content as much as possible. A content writer creates blogs, articles, and other web materials. With the drop in prices for content writing courses , it  has become a career option for many.

Social Media Marketing

Social media marketing is used for branding and lead generation purposes. Brand use social media to reflect their personalities and to grow their fan following.

PPC Analyst

Pay-Per-Click marketing is used to generate leads and sell products using search engines and third-party websites. It involves extensive keyword research and analytical abilities.

Let’s look at the annual packages paid in the field of digital marketing in India.

RoleExperience (years)Average Annual Package (Rupees)
Digital Marketing/SEO/PPC/Social Media Fresher0-12,50,000 – 4,00,000
Digital Marketing/SEO/PPC/Social Media Specialist1-44,00,000 – 6,00,000
Digital Marketing/SEO/PPC/Social Media Team Lead4-66,00,000 – 8,00,000
Digital Marketing/SEO/PPC/Social Media Manager6-88,00,000 – 10,00,000
Digital Marketing Manager8-1010,00,000 – 12,00,000
Digital Marketing Manager with Marketing Background12-1516,00,000 – 19,00,000
Digital Marketing Manager with non-marketing background12-1512,00,000 – 15,00,000
Head of Marketing (Online/Offline) with Marketing Background1535,00,000 – 40,00,000
Annual Packages Paid in the field of digital marketing in India

What is the scope of Digital Marketing in Online Business?

That’s right!

With enough knowledge and experience in the field, you can actually start using digital marketing to run your business.

This is exactly where the point of ‘freedom in a career’ comes in.

Becoming a Blogger

If you have the zeal to write, you can actually start earning some serious buck out of digital marketing. All you have to do is find something that interests you and start writing about it.

Earning through Affiliate Marketing

You can use your online asset (website, blog, YouTube channel, Instagram account, etc.) as a platform to sell products through recommendations. When a user buys a product through your recommendation, you will receive a commission.

Selling Freelance Services

If you are good at something, let’s say graphic designing or website development or content creation, you can easily start extending your services as a freelancer.

Becoming an Influencer

If you are passionate about something and if you are able to establish yourself as an expert in that particular niche, brands are readily willing to pay you to promote their products.

There are so many more businesses that can build using digital marketing!

Over to You

There you have it. We have discussed almost everything that you require to start your career in digital marketing.

The last advice that we would like to provide is – Always choose the career you want to have and do what you love to do.

There are so many aspects of digital marketing. Therefore, we highly recommend choosing one that really puts you on fire and then start adding more skills to your resume!

Happy marketing!

If you are looking for an affordable digital marketing course which teaches all the above topics, please check out our Masters In Digital Marketing program.

You May Enjoy This:- Kallada Academy Review : Best Digital Marketing Institute In India??


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Raaj Kumar
Raaj Kumar

My name is Raaj Kumar, Admin of I am a part-time blogger and SEO expert with a passion for doing something different. I am from India. I am self-employed and always eager to learn something new, which helps me to gain knowledge about many new things.

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