The advent of the internet and its uses came with increased interest in e-commerce. Every other business was interested in trying out what the hype was all about and chances are, you already have a mobile app for your business because who doesn’t? today! This article is all about how your mobile app is essential for scaling your business so if you don’t have an e-commerce app to begin with then this article will give you a pretty neat idea about why you should have one already.
An app adds value to your business in various ways. Consider this, as a consumer which one would you prefer- a business with faster customer service at a single touch or a business where getting a connection with customer service means long waits on call or in line? The answer is pretty obvious. This is just a single example of how an app instantly adds value. To make it clearer, understand the relationship between exposure, trust, and branding. Every business wants to be visible in their customers’ minds because without visibility there is no trusting. Who will trust the services or products of a brand they’ve never heard of? Ask yourself these questions and the answer will always be in favor of getting a business app. An app comes with a default logo, that logo is fixed on your users’ mobile screens and that long-term exposure and inviting push notifications telling about all the latest discount deals keep your users coming back for more.
Your digital branding strategy is incomplete without a proper business app. It doesn’t only look shady when a business doesn’t have an official app, it also puts a lazy impression. In a mobile-driven world, what sort of business would not invest in a mobile app? Especially when it is incredibly affordable with mobile app development service UK.
Along with better branding, a professionally built app brings in better sales as well. Everyone is busy in this hustling world, people don’t go shop for necessities anymore instead they just go for fun once in a while. When they really really need something, they just get it online. No one has the time for unnecessary tasks that could be done while chilling in beds. Increase your sales by offering your consumers an online shopping option for those lazy days when they just don’t feel like leaving their beds or for those busy days when it is too much of a hassle to go out shopping.
A virtual presence of your business is just as necessary as a real one. Having your business on a good location with cooperative supporting staff is always a great sales increasing factor but remember to apply the same rules on the web to double your sales. Your online presence is just as important.
Better Customer Satisfaction
This is a hundred percent guaranteed benefit of a mobile app, of course, if the app is built with that motive in mind, keeping the interface user-friendly and responsive. A lagging and slow app is only a waste of your time and money. Analyze your consumers’ demands and your industry’s latest trends to make sure that your app serves the purpose it’s built for. An app is only as efficient as its database architecture. Make sure to check for these factors when getting your app done by any mobile app development service UK:
- Coherently monitored database locks. Check for any queries that place read/write locks on your app’s database. Any time a query puts a lock on a table, it could lead to a potential slowdown. All queries should be executed smoothly
- Add new indexes to your database
- Use a load balancer or a proxy
- Deliver the content in a compressed format for faster loads even on slow data connections
- Responsive on various devices
- Aesthetic and easy to comprehend the layout
- Push notifications
- Online payment
Adding various features to increase customer satisfaction will increase the rate of your business as well as your app. A good app can bring in twice as much revenue as the amount invested in it. Some of the common features e-commerce apps include are: chat with supporting staff anytime, give reviews, rate, and share. You can add a better and advanced one to keep a competitive edge against your rivals.